If you’ve been reading my blog for any length of time, you know that I’m a big fan of email marketing. In fact, I think it’s one of the best ways to connect with your customers and build a relationship with them.
In this post, we’re going to take a look at some tips for writing an effective eCommerce email. We’ll talk about:
– What to include in your email
– How to get your customers’ attention
– When to send an email and when not to
– The best time to send your emails
– And more!
Before we get into the nitty-gritty, let me tell you a little bit about myself. I have a background in eCommerce. I worked for an eCommerce company for several years and I even wrote a book on the subject. So, I know what works and what doesn’t when it comes to eCommerce emails. I also have a lot of experience in email marketing, so I can give you some great tips on how to write an email that will make your customers want to open your emails and click on your links. I hope you find these tips helpful.
Now, let’s get started!
1. What to Include in Your eCommerce Emails
Before you start writing your emails, you need to think about what you want to say to your customers. What do you want them to take away from your emails?
For example, if you sell clothing, you might want to tell your customers that you have a sale going on. You could also tell them that you just launched a new product. Or, you could tell them about a new feature on your site. Whatever it is, make sure that you are telling your customers something that they will want to read. If you don’t, they won’t open your email or click on any of the links in your emails. They will just delete your email without a second thought.
Your customers are busy people. They don’t have the time to read long emails. You need to keep your emails short and to the point. Here are a few tips to keep in mind when you write your emails:
1) Keep it short and sweet.
2) Use bullet points.
3) Include a call-to-action.
4) Tell your customers about a sale.
5) Tell them about new products.
6) Give them a discount.
7) Ask them to sign up for a newsletter.
8) Ask your customers to share your emails with their friends.
9) Tell customers about new features on your website.
10) Ask customers to leave a review.
11) Ask for feedback.
12) Give your customers a chance to win a prize.
13) Let your customers know about a contest.
14) Tell a funny story.
15) Ask a question.
16) Give a shout-out to a customer.
17) Thank customers for their business.
18) Give customers a coupon for their next purchase.
19) Give away a freebie.
20) Offer a special promotion.
21) Tell the customer about a special offer.
22) Give the customer a discount on their next order.
23) Ask the customer to share a picture of themselves wearing your product.
24) Ask if the customer has any questions.
25) Thank the customer for buying from you in the past.
26) Thank your customers for being a part of your community.
27) Thank a customer for leaving a review for your product or service.
28) Let customers know when you are going to be in their area.
29) Let the customer know that you will be at a certain event.
30) Let a customer know about an upcoming event that they might be interested in attending.
31) Send a thank-you note.
32) Send customers a birthday wish.
33) Send out a holiday greeting.
34) Send your customers an anniversary message.
35) Send them a message on their birthday.
36) Send the customer an email on their anniversary.
37) Send an email to the customer on their wedding day.
38) Send birthday wishes to customers who have been with you for a long time.
39) Send anniversary wishes to long-time customers.
40) Send congratulations to customers on their baby shower.
41) Send congratulatory emails to customers after they have had a baby.
42) Send happy birthday messages to customers when they reach a certain age.
43) Send thank you notes to customers for referring you to their friends and family.
44) Send customer appreciation emails on the anniversary of their first order. You can also send them an anniversary card.
45) Send holiday greetings on the holidays that your customers celebrate.
46) Send good wishes on the birthdays of your customers’ family members.
47) Send messages on the birthday of a customer’s favorite celebrity.
48) Send greetings to the customers on the first day of the year.
49) Send New Year’s greetings.
50) Send Valentine’s Day wishes.
51) Send Mother’s Day cards.
52) Send Father’s Day messages.
53) Send Easter greetings and Easter eggs.